Most urban Sri lankans by now would have heard about “Kik Cola”. So have I. But the impression I got is not exactly a positive one. I was actually wondering what the campaign was about (NOT a good sign, I even understood Inception the 1st time around :P). The name made it obvious that it was a drink. But I was extremely confused about the bill boards (costing a few mil, no doubt) were trying to portray.
One I saw people trying to engage in ermmm… i dunno… it looks like sports, the other looks like school. I don’t get it. What are they aiming at? If confusion is the message, then they get an A+ from me. Let’s look at the product itself. Hmmm, complete copy of Coke from the bottle to the taste. It actually came close to Coke than I expected. So they are trying to beat the world’s most valuable brand, by imitating them. I think the whole strategy has one word written all over. Confused!
Let’s look at a good marketing message. A bottle opened and flowers and party frills pouring out, with the tag line, Coca cola – “Open happiness”
. Clear, concise and effective. Lessons to learn Kik. 🙂
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