Failure of a marketing campaign – Kik Cola

Most urban Sri lankans by now would have heard about “Kik Cola”. So have I. But the impression I got is not exactly a positive one. I was actually wondering what the campaign was about (NOT a good sign, I even understood Inception the 1st time around :P). The name made it obvious that it was a drink. But I was extremely confused about the bill boards (costing a few mil, no doubt) were trying to portray.

One I saw people trying to engage in ermmm… i dunno… it looks like sports, the other looks like school. I don’t get it. What are they aiming at? If confusion is the message, then they get an A+ from me. Let’s look at the product itself. Hmmm, complete copy of Coke from the bottle to the taste. It actually came close to Coke than I expected. So they are trying to beat the world’s most valuable brand, by imitating them. I think the whole strategy has one word written all over. Confused!

Let’s look at a good marketing message. A bottle opened and flowers and party frills pouring out, with the tag line, Coca cola – “Open happiness”BlogBooster-The most productive way for mobile blogging. BlogBooster is a multi-service blog editor for iPhone, Android, WebOs and your desktop. Clear, concise and effective. Lessons to learn Kik. 🙂

2 thoughts on “Failure of a marketing campaign – Kik Cola

  1. I don't consider imitating Coca Cola as bad, it's good to see a local brand taking part in the Cola war. However, as you mentioned there seems to be certain vulnerabilities in its advertising campaign.

  2. Well kiribath, that point is debatable.Fine, keep the taste, but at least change the bottle and the branding. It's as if they want me to pick up a Kik bottle thinking it's a coke bottle.

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